Born from the bond of two sisters and a lifelong love for beauty, Irtyu was created to honor every woman’s timeless power.
Rooted in the legacy of ancient Egypt, the birthplace of makeup and artistry, Irtyu — the ancient Egyptian word for blue — symbolizes creation, strength, and confidence. Though the idea was brought to life in 2021, its spirit has existed for ages, echoing the grace and power of the Pharaohs who once mixed colors to craft the first expressions of beauty.Each creation tells a tale, from Desher, the first red ever crafted, to modern tones inspired by today’s bold, independent woman. Through every product we create, we invite women everywhere to reconnect with that inner power, to remember that beauty began here, in Egypt… and it still lives in you.